Dating in nightclubs

“The more frequently somebody is on a dating site, the more often they’re dating — they’re getting their hair done, buying a dress, sending flowers,” she says. Spira says online dating is expected to grow 3.5 per cent every year.As for Lindsay Duncan, her online dating experience has a happy ending.

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It’s now a $2.2-billion industry, she says, and it’s expected to grow thanks to the rise of smartphones and social media, which help people stay constantly connected to their digital dating realm.“The average user is on two, if not three, dating sites,” Spira says.

“They really are casting a wide net.”Matt Casselman, who spent 15 years working in Toronto’s DJ and nightclub scene, says online dating is a big reason many Torontonians have cut clubbing out of their weekend activities.

I did that for like, six years,” Duncan, now 26, says with a laugh.

In 2012, she tried online dating — and never looked back. “You don’t have to go out and buy drinks all the time, (or) a new outfit.” Duncan is definitely not alone in switching strategies, forgoing traditional dating methods for the online route thanks to its efficiency and lower cost.

As the Star reported last month, the recent closure of the Guvernment, a 22,000 sq. But Francis Gaudreault, new chair of the Church-Wellesley Village BIA, says businesses need to evolve to coexist with online dating.“Technology is such a pervasive element of our society, you have to find a way to integrate it into business models,” says Gaudreault, who is also co-owner of Pitbull Events, a premier gay entertainment company. In June 2014, Pitbull Events partnered with Scruff, a dating and social networking app geared toward the gay community, for a Scruff-sponsored event at Toronto’s Phoenix Concert Theatre.

Gaudreault says the event was a success and “a great integration,” bringing out more than a thousand people.

“I think Tinder is taking everyone by storm.”Tinder is a swipe-based app people can use to quickly scan potential matches in their area.

It’s used by an estimated 50 million people every month.

Online dating is now a multi-billion dollar industry, and it's having an impact on other businesses — everything from nightclubs to bathhouses.

While some bricks-and-mortar businesses used for dating may be suffering, others — like matchmaking services — are evolving alongside the digital dating world.

She met her boyfriend, Trevor, in 2012, and they moved in together within a year.“From there on, it was done,” she says.

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